Nothing rewarding was given in this example.
The goal was not to increase the loud yelling.

Nothing negative was taken away in this example.
The goal was not to increase the loud yelling.

Nothing negative was given during this example.
Even though the goal is to decrease the loud yelling.

Mrs. A took away the football game by unplugging the TV.
Mrs. A hopes the TV time out will decrease Mr. A's yelling.