Aaron realized, it is used all around us.

When Longboat finished, Aaron was no longer confused but instead was outraged. He couldn't believe that his whole life he had been subjected to advertisment firms classical conditioning attempts. And that was just the tip of the iceberg, classical conditioning was everywhere.

Classical conditioning scene 4

Longboat laughed at Aaron's ignorance.

As Aaron swore off commercials for life, Longboat just shook his head. TV commercials were only one small tactic used by advertising firms. Aaron would still have to deal with many many other classical conditioning tactics used by companies. It would not be as easy as turning off the TV.

Classical conditioning scene 5