Special Advisor appointed

Tony Whittingham began last month as Special Advisor to President Bonnie Patterson in overseeing new strategic investment in recruitment, marketing and communications. This new investment was approved by the Board of Governors in this year's budget.

Whittingham is to provide overall strategic direction and coordination to raise the profile and position of Trent in the Ontario and Canadian university systems, and in Trent's recruitment, marketing and communications activities that are part of this investment. Whittingham has considerable international communications consulting experience in numerous countries.His client responsibilities have involved market analysis, image and reputation management, project evaluation, crisis communications, media relations, and development of strategies for visibility and profile-raising with targeted audiences in Canadian and international markets.

The contractual appointment of Whittingham follows a search process led by Board member Christopher Bunting, Chairman and CEO of Shandwick Canada, an international communications firm with offices throughout Canada and headquarters in Toronto.

He encourages and invites interested individuals or groups to contact him directly at 748-1224 or via e-mail at twhittingham@trentu.ca .